1. Define your account structure Now you’re ready to start executing the paid search strategy. To set up your Google account, you’ll need to define your Campaigns and Ad Groups. Most accounts will have a few broad campaigns, and a set of a few Ad Groups within those campaigns. You’ll set your budget at the campaign-level, and you’ll determine your keywords at the ad group-level. To define your Campaigns, start by looking through the terms you’ve identified from your keywords

Paid search strategies can have a range of goals, such as boosting growth, generating profit, or even driving conversions for channels other