The time of travel has changed, twenty years ago if you wanted to book a trip, you would drive over to your local travel agency, but now people start their journey on Google so we have to be right there when they are getting interested in travelling. The internet accounts for over 74% of both leisure and travel planning, with 57% of leisure travellers and 64% of business travellers claiming that they always start their travel booking and shopping process with search, having a

Remarketing is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase. Benefits Whether you're looking to drive sales activity, increase registrations or promote awareness of your brand, remarketing can be a strategic component of

Ads on the Display Network can be shown on millions of websites across the Internet, so it's important that you think about your advertising goals to make the most of each opportunity to improve your performance. Here are some ways that you can optimise your Display Network campaigns: Organise your campaigns by theme Campaigns should be a collection of ad groups. Each ad group should have multiple ads that match the targeting methods that you choose. For example, your ad grou