Filippo Milano
Spend to Maximize Impression Share
Written by Filippo Milano @MYDIGITALIN What is Spend to Maximize Impression Share? Spend to Maximize Impression Share describes the...
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PPC CONSULTANT
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Filippo Milano
- Oct 9, 2021
- 5 min
Impression Share & Budgeting
Written by Filippo Milano @MYDIGITALIN Online advertising is booming but, when you're launching digital campaigns, you want to be sure...
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Filippo Milano
- Oct 12, 2020
- 3 min
Paid Search Strategy: Execution Phase
1. Define your account structure Now you’re ready to start executing the paid search strategy. To set up your Google account, you’ll need...
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Filippo Milano
- Oct 7, 2020
- 3 min
Paid Search Strategy: Planning Phase
Paid search strategies can have a range of goals, such as boosting growth, generating profit, or even driving conversions for channels other
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Filippo Milano
- Jun 9, 2020
- 5 min
4 BEST TRAVEL TRENDS FOR 2030
Consumer trends that will shape the future of the travel and tourism market over the next decade.
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Filippo Milano
- May 9, 2020
- 3 min
4 Tips to Get Vacation-Worthy Return from PPC in the Travel Industry
The time of travel has changed, twenty years ago if you wanted to book a trip, you would drive over to your local travel agency, but now...
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Filippo Milano
- May 9, 2020
- 2 min
About remarketing
Remarketing is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically...
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Filippo Milano
- May 9, 2020
- 2 min
Optimise Display Network ads and campaigns
Ads on the Display Network can be shown on millions of websites across the Internet, so it's important that you think about your...
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