
MYDIGITALIN WELCOMES YOU
BESPOKE, EFFECTIVE MARKETING SOLUTIONS FOR YOUR BUSINESS
As a professional Pay Per Click consultant, I provide transparent and on-going management services to ensure your paid advertising campaign continues to deliver results and remains optimised at all times. Get in touch to book a free consultation.

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WHAT PAID SEARCH MEANS
Paid search drives relevant and targeted traffic to your website by showing ads for your business on search engine results pages (SERPs) when users search for related keywords. The pricing model means you only pay a fee each time someone clicks on your ad and visits your site (pay-per-click/PPC).
The immediacy of paid search campaigns allows you to drive traffic, leads and revenue to your website within a remarkably short timeframe.
WHAT PAID SEARCH CAN DO FOR YOUR BUSINESS
Has an almost instant impact.
Can give you first page exposure on major search engines.
Can send immediate and consistent traffic to your site.
Allows campaigns to be tested and ads to be accurately targeted.
Can be optimised to drive leads or transactions to your site.
Gives your brand large reach and exposure.
Ensures your ads match relevant search queries.
Allows for accurate tracking.
PAID SEARCH TRAINING FOR YOUR TEAM
A top-level overview of Pay-Per-Click (PPC) advertising, the different formats, and why it's important in your marketing mix. Understand how to reach your users more effectively and efficiently.
Learning Outcomes:
An introduction into the evolution of the search landscape and how advertisers can reach highly engaged users.
A deep-dive into the auction mechanics of PPC, search ranking, keyword targeting, match types and formats.
Learn about the future opportunities of paid search, including personalisation, voice search and pre-emptive search